Sunday, 11 July 2010

Beverage or Be Average?

When it comes down to whether to buy Diet Coke or a flask of Mineral Water, most nutritionists would definitely advise You to go for the bottle of Water. Naturally, going at it from a healthier point of view - this truly seems to be the right choice. But let's face reality - which would attract your attention more effectively? - A chick holding a bottle of water or the very same lady with the silvery-aluminum can of Diet Coke, reflecting sun rays? I believe it is pointless to say that the can of Diet Coke definitely swoops this one!
The point of this post was mainly to delineate the way we choose to attract attention in a sort of a passive way. We don't do anything out of the ordinary, and looking at it-it is just somebody holding a certain type of beverage, but digging deeper in what really happens - it turns out there's a lot more to it and we not only know, but mostly EXPLOIT it! Ok, this sounded a bit bad- let me say it this way - we know how to manifest identity and we love it!

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